Indian entertainment and media (E&M) industry is expected to grow at a rate of 11% by 2013, expected to reach Rs.932 billion by 2013.
Here are some highlights to this report:
- Television industry to grow 15% cumulatively over next five years, TV advertising industry to command a share of 41% in 2013
- Indian Print media to grow by 5.6% over the period 2009-13
- Indian radio advertising industry to grow at a CAGR of 18% over 2009-13
- The Outlook foresee the animation, gaming and VFX industry to maintain its growth pace and to grow at a CAGR of 22% to Rs. 42.5 billion in 2013 from its current size of Rs. 15.6 billion
- Out of home (OOH) advertising spend is estimated to reach at Rs. 30 billion by 2013 and witness marginal decrease in total ad pie at 6.8% in 2013.
- Internet advertising is projected to grow by 32% over the next five years and reach an estimated Rs. 20 billion in 2013 from the present level of Rs. 10 billion.
(Article Courtesy: Media Mughals)
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