A South African footwear company Bronx has come up with an interesting social media campaign that is streaming a live billboard placed in cape town for a guy's pic that would get added with a strand of facial hair every time someone hits a like button on their Facebook app for a prize of winning a year's supply of Bronx men shoes. If you check their live app female facebook users are not behind adding facial hair strands for this billboard, seems like they are also on a mission to gift this stuff to their guys maybe.
Leave your comments on what do you think of this innovative social media campaign.
Check out their Facebook app here
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