Kutchi fashion, with its vibrant colors and intricate embroidery, is a testament to the rich cultural tapestry of the Kutch
region in Gujarat, India. The traditional attire, known for its
detailed handwork, reflects a history that dates back to the 16th and
17th centuries.
I created this concept of
digital fashion artwork to showcase the colors and patterns that belong
to the place where I come from In India. Some limited artisans produce
this embroidery work today, and despite its rarity, this artwork has
become a distinct identity for our people and culture.
In 2005, the Kutch embroidery
tradition was inscribed on UNESCO’s Representative List of the
Intangible Cultural Heritage of Humanity. This embroidery product of
Kutch has been registered for protection under the List of Geographical
indication (GI) of the Trade Related Intellectual Property Rights
(TRIPS) agreement.
Check the full showcase here
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